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UX Design

Transform your digital landscape with &Element's comprehensive UX Design Services. Our team of experiences UX designers uses strategic insights and creative design principles to craft seamless, engaging user experiences that drive user satisfaction and business success. Let's reshape how users interact with your products today.

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We’ve helped hundreds of businesses digitally optimise their company and increase profits.

Our core services

UX DesignWeb DevelopmentApp DevelopmentDigital MarketingArtificial Intelligence

230% average increase in ROI across our suite of services.

235+ projects completed since we were founded in 2015.

45m people reached across the world through work.

What are UX design services?

Making sure your website or application is accessible, easy to use and pleasant to look at is important in driving and keeping customers engaged. UX design refers to that exact part of web development and app development. Its principles lay in optimising your User eXperience and ensuring websites and apps are accessible at every touchpoint. UX Design services help in creating products that are not only functional and usable but also delightful to look at. It is on elf the most important part of successfully designing and deploying a digital product.

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What are the principles of UX design?

The most important principle of UX design is making sure your customers are engaged when they interact with your system. This means that the product should be functional, but also enjoyable and intuitive to use. Your website should be easy to understand with an interface as straightforward and predictable as possible. It should be centred around user’s needs and expectations.

UX designers need to understand customer behaviours, needs and motivations. The design should be simple and consistent across visual and functional areas of the product. But good UX design is not only about looks. UX design services should also optimise workflow, help prevent errors and make your app or a website accessible for people with disabilities like visual impairment.

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How can UX design benefit business?

A well-designed UX improves user satisfaction which can lead to increased customer loyalty and higher likelihood of recommending the product to others. It can influence conversion rates by streamlining processes to guide users towards completing purchases.

The quality of your digital products often shapes the perception of the brand. Meaning that an intuitive and well designed product suggests that the company is professional and values its customers. Most importantly good UX can set a product apart from its competitors and make your brand stand out in on the digital market.

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There is so much opportunity to increase your business sales, start your journey today.

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every $1 invested in UX results in a return of $100

Investment Return


of online consumers are less likely to return to a site after a bad experience

Customer Retention


Implementing a UX redesign can increase customer satisfaction by up to 20%

Customer Satisfaction


By integrating UX from the start, companies can lower their product development costs by up to 50%

Reduced Development Cost


of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website

Mobile Experience


A well-structured UX design can potentially raise a website’s conversion rate by up to 400%

Increased Revenue

Our web development process



Initially, we analyse your requirements, setting a solid foundation for your project. This phase includes a consultation where we go over your expectations and needs.


User analysis

Our UX designers spend time analysis your target audience, and learns about your digital customers. It’s a crucial step, needed to deliver a comprehensive design.



Our creative team crafts visually appealing and user-friendly designs, reflecting your brand's ethos. We focus on delivering intuitive interfaces that enhance user experience. At this point we also incorporate your feedback to the design.


Quality Assurance

Rigorous testing is conducted to guarantee the design’s performance and reliability. We identify and correct any issues, ensuring your project operates flawlessly across all devices and browsers.


Final Design Handoff

We prepare the final specifications and hand off the design package to the your development team. Our UX Design services don’t include development, but &Element team can delver a full development package if needed.

Want to get a tailored process to your specific needs? Contact us now

Our UX design Insights

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University of Suffolk

Ruth Patron

Centre Manager

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Cochrane Associates

Dr. Peter Cochrane OBE

Ex-CTO of BT

There is nothing like a change of career for creating a tidal wave of disruption; and after decades of leading industry, I was ready. &Element are the best I have worked with to progress this change, and therefore come with my full support and highest recommendation.

Arma Karma

Ben Smyth


We worked with &Element to create an engaging pipeline of projects over 12 months for our business. Including a marketing website, 3 customer checkouts and a staff dashboard and API integrations, &Element supported us to achieve this huge feat.

Ballen Studios

Christopher Luich

Head of Operations

&Element have been fundamental to developing our AI dashboard and other machine learning solutions. They have allowed us to achieve huge growth and modernisation in our company. Thank you for your hard work.

Ministry of Defence

Sarah Eshelby

Employability Officer

We approached &Element to build us an employability portal for our tri-service military personnel looking at gaining new skills and career opportunities. They were efficient and helpful throughout the project and we hope to work with them again.


Stephanie Demetriou


Thank you &Element for your hard work, professionalism and knowledgeability. Leading us over many years to build out our web dashboards and integrate advanced AI features (such as facial tracking, intelligent teleprompters, data scraping).

Featured UX Design case studies

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React.js Development

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Node.js server-side development

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Next.js. a react framework

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MongoDB, noSQL database

Web Development FAQs

UX design, or User Experience design, focuses on enhancing the satisfaction of users by improving the usability, accessibility, and pleasure provided in the interaction with a product or service. UX design services encompass all aspects of the end-user's interaction with a company, its services, and its products.


UX design services include user research, creating personas, designing wireframes and interactive prototypes, usability testing, and implementing a final design based on user feedback and usability standards. These services aim to create products that offer a seamless and effective user experience.


The duration of a UX design project can vary widely depending on its complexity. Smaller projects may take a few weeks, while more extensive redesigns or new designs can take several months from initial research to final implementation.


Yes, redesigning existing apps or websites is a common part of UX design services. A UX redesign focuses on improving the interface and interaction elements to enhance usability, meet new user requirements, and incorporate the latest design trends.


The cost to hire a UX designer can vary based on their experience, the project's scope, and geographic location. Freelance UX designers may charge anywhere from $50 to $200 per hour, while project-based pricing can range from a few thousand to tens of thousands of dollars.


No, UX (User Experience) is not the same as UI (User Interface). UX design focuses on the overall feel of the experience, while UI design is about how the product's surfaces look and function. Both are crucial and work closely together in UX design services.


Best practices in UX design include conducting thorough user research, designing with accessibility in mind, maintaining consistency across the interface, using responsive design for different devices, and continuously testing and iterating based on user feedback.


Typically, UX design does not involve coding. UX designers focus on the experience and interface design rather than the implementation. However, understanding the basics of coding can help designers communicate more effectively with developers.



Yes, user personas are vital in UX design as they represent the target audience and help designers create empathy with users. Personas are based on user research and include behaviours, goals, and pain points, which guide the design decisions to better meet users' needs.


Book a free consultation

We offer a free review of your digital presence to understand your problems and build a strategy to make you succeed online.