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App Development

Broaden your company's reach with our professional app development services. Offering both iOS and Android app development, we can put your products in the hands of new customers and provide new insights to your company. 

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We’ve helped hundreds of businesses digitally optimise their company and increase profits.

Our core services

UX DesignWeb DevelopmentApp DevelopmentDigital MarketingArtificial Intelligence

230% average increase in ROI across our suite of services.

235+ projects completed since we were founded in 2015.

45m people reached across the world through work.

What is App Development?

App development involves creating software applications that run on mobile devices. It can include developing for different platforms like iOS and Android and involves creating the app software, design, and user interface. It provides users with functional, friendly applications that meet their needs or provide entertainment.

Mobile apps not only increase brand awareness but also allow for high customisation based on user needs, offer control in business management, boost sales and revenues, improve customer loyalty, and provide convenience for both customers and employees.

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iOS vs Android App Development

iOS App Development benefits from performance, the Apple ecosystem, and sleek and flawless UX/UI. On the other hand, Android App Developer strives for flexibility, ease of publishing, and support beyond smart fonts such as VR headsets, cars, TVs and more. 

So, why not use both? 

We use React Native, which uses one language to develop iOS and Android-supported apps and cuts development time by over 40%. React Native supports Apple Pay, Google Pay, Apple Wallet, push notifications, geolocation, and many more. 

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How Can App Development Benefit My Business?

Most website visits come from mobile devices, users access the internet using primary smartphones. Well designed apps can make your business more accessible to your clients and drive your sales by enchanting customer engagement. 

Custom applications can optimise operations by automating routine tasks and refining workflow efficiency, making you less reliable on manual input and elevating productivity levels. 

Analysing and interpreting data can highly increase the success of a business. With the help of custom-developed applications companies can gain deep insights into how users interact with the app and with their business. 

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There is so much opportunity to increase your business sales, start your journey today.

Contact us


of internet users accesses the web via mobile phones, primarily smartphones



of users uninstall unpleasing apps within the first 90 days



Apps significantly outperforming other marketing channels with a conversion rate of 2% or higher

Business Growth

110 Billion

Over 110 billion apps and games were downloaded from Google Play Store alone​

Potential Reach


App crashes are the cause of 71% of uninstalls

Bug Free Performance


of users discover new companies or products when searching on their smartphones

Marketing Strategy

Our web development process



Initially, we meticulously analyse your requirements, setting a solid foundation for your project. This phase ensures clarity on objectives, target audience, and desired outcomes, forming a bespoke strategy.



Our creative team crafts visually appealing and user-friendly designs reflecting your brand's ethos. We focus on delivering intuitive interfaces that enhance user experience.



Utilising cutting-edge technology, our skilled app developers transform designs into functional, dynamic applications. We emphasize secure solutions tailored to your business needs.


Quality Assurance

Rigorous testing is conducted to guarantee your app’s performance and reliability. We identify and rectify any issues, ensuring your system operates flawlessly across all devices.



Post-launch, we support you by fixing any new issues, providing guidance and dressing any performance concerns.

Want to get a tailored process to your specific needs? Contact us now

Our web development Insights

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University of Suffolk

Ruth Patron

Centre Manager

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Cochrane Associates

Dr. Peter Cochrane OBE

Ex-CTO of BT

There is nothing like a change of career for creating a tidal wave of disruption; and after decades of leading industry, I was ready. &Element are the best I have worked with to progress this change, and therefore come with my full support and highest recommendation.

Arma Karma

Ben Smyth


We worked with &Element to create an engaging pipeline of projects over 12 months for our business. Including a marketing website, 3 customer checkouts and a staff dashboard and API integrations, &Element supported us to achieve this huge feat.

Ballen Studios

Christopher Luich

Head of Operations

&Element have been fundamental to developing our AI dashboard and other machine learning solutions. They have allowed us to achieve huge growth and modernisation in our company. Thank you for your hard work.

Ministry of Defence

Sarah Eshelby

Employability Officer

We approached &Element to build us an employability portal for our tri-service military personnel looking at gaining new skills and career opportunities. They were efficient and helpful throughout the project and we hope to work with them again.


Stephanie Demetriou


Thank you &Element for your hard work, professionalism and knowledgeability. Leading us over many years to build out our web dashboards and integrate advanced AI features (such as facial tracking, intelligent teleprompters, data scraping).

Featured app development case studies

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React.js Development image

React.js Development

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Node.js server-side development

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Next.js. a react framework

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MongoDB, noSQL database

App Development FAQs

The timeline for developing a mobile app varies based on the complexity and scope of the project. Typically, simple apps may take a few months, while more complex projects could take up to a year or more. Contact us if you want to find out more about our timelines.


We develop apps for all major platforms, including iOS, Android, and cross-platform solutions that work seamlessly across both.


Yes, we offer comprehensive services that include preparing and submitting your app to the Apple App Store, Google Play Store, and other app marketplaces, ensuring compliance with all guidelines.


Post-launch, we offer ongoing support and maintenance packages to keep your app updated, secure, and functioning smoothly as it evolves over time.


Security is paramount in our development process. We implement best practices, including encryption, secure code, and data protection measures, to safeguard your app against potential threats.


Absolutely. We can perform an audit of your existing app to identify areas for improvement, update it with the latest features and technologies, and enhance its design and user experience.


App development costs vary widely based on features, complexity, and other factors. We offer personalized quotes after understanding your project requirements in detail. Contact us to learn more about our pricing.


Consider hiring a professional team to handle your app development process. Working with a company specializing in app development can help you plan a clear, detailed project and ensure seamless user experience. &Element’s team know exactly how to get you started and how to make your ideas come to life, contact us to start your journey today.


Well designed app can provide various insights, such as user engagement metrics, conversion rates, retention rates, and app performance data. These statistics can be valuable in understanding your business impact and identify areas for improvement.


Developing a mobile app can significantly enhance your business by improving customer engagement through direct marketing channels and personalized user experiences. It can also increase accessibility to your products or services, streamline operations, and provide valuable data insights. An effective app can differentiate your brand, opening up new revenue streams and boosting customer loyalty.


Book a free consultation

We offer a free review of your digital presence to understand your problems and build a strategy to make you succeed online.