Web Design

We provide our customers with the best of two very different worlds. Rarely will you find a high-quality web design agency with a highly experienced technical team. In fact, we combine these very different disciplines to significant effect, producing award-winning websites in a process that delivers measurable results.

How we do it

Planning and research


In the first phase, we work closely with you to learn not only what your requirements are but the reasons behind them. By putting ourselves in your shoes, we can truly understand the problems that need to be solved.

After an initial free consultation, we build a requirements document and build a breakdown of design, development and support needed along with the hourly required. We charge an hourly rate so we can scale up or down depending on your needs. Usually, we will provide recommendations on where we can provide the most value.

Once you’re happy with the quote, we’ll send the contract over and after receiving the first payment we’ll move over to the design phase.


Want to learn more?

We’re ready to help your dreams become a reality. Let’s make your next Web Development project a success.


A selection of our favourite projects

Trusted and award winning

We’ve been working as a team for over a decade with hundreds of projects under our belt and multiple challenges and awards we have won. If you would like to learn more about our testimonials and awards click below.

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Ricky Brownlee

Creative Building Design Ltd

We needed a new redesign for our website to keep our online presence active. The &Elements team came into our offices, and we worked together on the requirements for the new website. A few days later, they came back with the design prototype, which after we approved we got our site up and running a couple of weeks later and it even works on mobiles now. Thanks guys!

Ruth Paton

University of Suffolk

We reached out to &Element to help us create the branding strategy for Entrepreneurs Forge, which is an immersive development programme designed to help personal resilience and economic recovery and growth in Suffolk. The team worked with us through many research sessions to build a brand that delivered to exactly how we wanted.

Peter Cochrane OBE

Ex-CTO of BT

There is nothing like a change of career for creating a tidal wave of disruption; and after decades of leading industry, I was ready for a change. This needed capable hands and minds, but serendipitously, I met Element Softworks! After working with them over 2 months we created my new brand and website. Luke and his team are the best I have ever worked with, and therefore come with my full support and highest recommendation.

Got a question?

The key Web Design elements include layout, colour, typography, imagery, and functionality. Each element plays a vital role in the overall look and feel of the website. When we build your website, we

Web Design is the process of creating a website's look, feel, and functionality. It involves designing the website's layout, choosing colour schemes, selecting typography, and organising content. 

At &Element Web Design is primarily the service of building bespoke and responsive front-end websites. This can be for small businesses such as a trade website (like an electrician, lawyer, or accountant) all the way up to large businesses like start-ups or agencies.

Responsive design is an approach to Web Design that ensures the website is easily viewable on all types of devices, from desktops to mobile phones. It involves designing the website in a way that adapts to the screen size and orientation of the device it is being viewed on.

When you work with &Element, we specialise in mobile-first Web Design. We ensure your website works on mobile, tablet and desktop. We do emulation testing via Google Chrome, but can also use BrowserStack for real-world emulation of over 75 unique brands, devices and screen sizes where needed.

User experience design is the process of creating a website that is user-friendly and easy to navigate. It involves designing the website's layout and functionality in a way that enhances the user's experience.

At &element, we specialise in UX design, and it is one of the core services that we love working on and helping our clients with. We can take a look at your website and execute a UX audit, detailing every single improvement from a UX perspective that can be made to improve your Web Design. See Website Audit to learn more.

Need someone to implement those recommendations? We can help with that too.

Web Design refers to the visual aspects of a website, while web development refers to the technical aspects of building a website. Web Design focuses on the website's appearance and functionality, while web development focuses on coding, programming, and building the website.

The team at &Element considers Web Design to be the case of focusing on design and building a beautiful and bespoke frontend website. Whereas Web Development includes a more technical aspect, perhaps focusing on server integration (for example, a dashboard with authentication would come under Web Development, whereas a brochure website or simple marketing website for a small business would come under Web Design).

Web Design tends to be cheaper than Web Development as fewer technical services and complexities are required.

There are many popular Web Design tools available, including Adobe Photoshop, Sketch, Figma, and Canva. These tools are used to create designs, layouts, and prototypes.

Our design team proudly offers Web Design prototypes in Adobe XD and Figma. These are two extremely powerful tools that allow us to prototype, expand, adapt and give feedback quickly both internally and with you, our client!

A wireframe is a visual representation of a website's layout and structure. It is used to plan and organise the content and functionality of the website before it is designed.

Once a sitemap is planned, our team would then produce a wireframe, before moving on to building the full detailed Web Design. It’s a great way to get a feel for how a page may be structured (and an idea of what functionality will be needed) before we progress down into detailed designs, prototypes and web development.

A prototype is a working model of a website that is used to test and refine its design and functionality. It is created using Web Design tools and can be used to gather feedback from users.

Both Adobe XD and Figma are great prototyping tools that allow us to show you, the client, how your Web Design project will feel before it is built in actual code.

A content management system is a tool used to create, manage, and publish website content. It allows website owners to update and modify the content on their websites easily.

We tend to use a number of different CMS platforms, but primarily we support Strapi, NetlifyCMS, and our own custom CMS and for eCommerce, we use Shopify. We don’t work with WordPress.

Web Design is extremely important for businesses, as it is often the first impression a potential customer has of your business. A well-designed website can increase your credibility and attract more customers, while a poorly designed website can turn potential customers away.

If you’re ever interested to learn more, contact us at the bottom of this page, and we’d love to offer you a 30-minute free consultation about how our services can make you more money and profit. We specialise in helping businesses become successful online, and Web Design is a great way to improve your business performance quickly. 

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