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&Element

Digital Marketing

Reach a global audience in a cost-effective, measurable way with &Element’s help. Enhance your business capabilities and reach new heights with SEO-optimised content and a detailed digital marketing strategy.

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We’ve helped hundreds of businesses digitally optimise their company and increase profits.

Our core services

UX DesignWeb DevelopmentApp DevelopmentDigital MarketingArtificial Intelligence

230% average increase in ROI across our suite of services.


235+ projects completed since we were founded in 2015.


45m people reached across the world through work.

What is Digital Marketing?

Because of the development of technology and the digitalisation of the world, more and more businesses rely on social media and search engines (e.g., Google) to promote their business and reach a global audience in a measurable way. Digital marketing covers a broad spectrum of online activities to promote and grow a business. 

At &Element, we define it as a strategic effort to promote brands, build preference, and increase sales through various digital marketing techniques and channels. This includes social media campaigns and search engine optimisation to email marketing and online advertising.

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How Can Digital Marketing Benefit Your Business?

In this day and age, almost everybody looks for products, services and information online. Whether you are a retail shop owner, a service provider or an influencer, aspects of your business can be promoted with digital marketing efforts. With precision targeting you can access a more global and broader audience, using analytics and data lets you understand customer behaviour and engagement can help you built a more meaningful relationship with your audience.

All these and more can significantly drive your sales, benefit your investments and help you gain direction in your brand identity. Our digital marketing strategies are designed to maximise these benefits, ensuring your business not only grows but thrives.

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How can &Element make your business successful online?

We understand that keeping your website and content updated can be tricky, especially if you have to do it alone. Building your brand's image online encompasses SEO writing, updating metadata, sitemaps, page indexing, building backlinks, and more. It requires a lot of technical knowledge that our & Element's team has, and it has proved effective with many projects we have done before. 

We help businesses of all sizes navigate the complex world of digital marketing, and we'd love to discuss how we can help your business succeed online. Whatever you need, we are a full-service agency and can take care of the entire end-to-end process of creating and marketing websites to increase business profits.

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There is so much opportunity to increase your business sales, start your journey today.

Contact us

33%

increase in purchase intent as a result of ad exposure on platforms like LinkedIn

Increased Purchase Intent

2x

marketers have seen up to 2x higher conversion rates

Conversion Rates

$400 billion

spent on advertising as mobile platforms are becoming the primary avenue for reaching audiences​

Advertising

67%

companies with blogs generate 67% more leads per month than those without

Higher Leads

80%

digital advertisements can boost brand awareness by up to 80%

Brand Awareness

200%

Pay-per-click advertising has been shown to return $2 for every $1 spent

Return on Investment

Our web development process


01

Planning

Initially, we meticulously analyse your requirements, setting a solid foundation for your project. This phase ensures clarity on objectives, target audience, and desired outcomes, forming a bespoke strategy.


02

Content Audit

We need to gain access to all your existing content, social media, google analytics profiles etc. If those do not exist this is the time we open them for you.


03

Content Creation

After setting up the foundation for our process we create the SEO focused content, schedule blog posts and social media posts and add necessary improvements to your website.


04

Quality Assurance

By using tools such as Google Analytics and SEM Rush we make sure our efforts bring results.


05

SEO and aftercare

We enhance your website's visibility through search engine optimisation, improving rankings and driving traffic. Our ongoing support ensures your content remains current and effective


Want to get a tailored process to your specific needs? Contact us now

Our web development Insights

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University of Suffolk

Ruth Patron

Centre Manager

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Cochrane Associates

Dr. Peter Cochrane OBE

Ex-CTO of BT

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Arma Karma

Ben Smyth

CEO

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Ballen Studios

Christopher Luich

Head of Operations

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Ministry of Defence

Sarah Eshelby

Employability Officer

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Maekersuite

Stephanie Demetriou

Co-Founder

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Featured marketing case studies

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React.js Development

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Node.js server-side development

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Next.js. a react framework

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MongoDB, noSQL database

Web Development FAQs


The four primary types of digital marketing are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Social Media Marketing, and Content Marketing. These strategies cover a wide range of activities aimed at increasing visibility online and effectively engaging with target audiences.

01


SEO can significantly benefit your business by increasing your website's visibility on search engines. This can lead to more traffic, higher-quality leads, and increased sales. By ranking higher for specific keywords, your business can reach a broader audience that is actively searching for your products or services.

02


Your business should be on social media platforms where your target audience spends most of their time. This can vary depending on your industry but commonly includes platforms like Facebook, Instagram, LinkedIn, and Twitter. Analyzing your audience's demographics and preferences can help determine the best platforms for your business.

03


SEO stands for Search Engine Optimization. It's a digital marketing strategy focused on enhancing a website's visibility in search engine results pages (SERPs). SEO involves optimizing website content, structure, and on-site elements to make it more attractive to search engines like Google, thereby increasing organic (non-paid) traffic.

04


The frequency of posting on social media platforms depends on the platform and your audience's expectations. Generally, it's recommended to post at least once a day on platforms like Twitter and Instagram, while on LinkedIn and Facebook, 3 to 5 times a week can be sufficient to maintain engagement without overwhelming your audience.

05


PPC, or Pay-Per-Click, is a digital advertising model in which advertisers pay a fee each time their ad is clicked. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches for a keyword related to their business offering. This can drive targeted traffic to your website quickly.

06


Yes, email marketing remains one of the most effective digital marketing strategies. It allows for direct communication with your audience, providing personalized content and offers that can drive engagement, build loyalty, and increase conversions when executed properly.

07


Yes, a website is fundamental to digital marketing. It serves as the central hub for your business online, where you can provide comprehensive information about your products or services, capture leads, and engage with your customers. A website is essential for implementing SEO, content marketing, and other digital strategies.

08


The cost of digital marketing services can vary widely based on the scope of your projects, the services you require, and the expertise of the agency or professionals you hire. If you want to learn more about our pricing, contact us.

09


Measuring the ROI of digital marketing involves tracking metrics related to your specific goals, such as website traffic, lead generation, conversion rates, and sales generated from digital campaigns. Tools like Google Analytics can provide insights into your campaigns' performance, helping you calculate the return on your investment by comparing the revenue generated to the cost of your digital marketing efforts.

10


Book a free consultation

We offer a free review of your digital presence to understand your problems and build a strategy to make you succeed online.