Digital Marketing
Reach a global audience in a cost-effective, measurable way with &Element’s help. Enhance your business capabilities and reach new heights with SEO-optimised content and a detailed digital marketing strategy.
We’ve helped hundreds of businesses increase profits through Digital Marketing.
230% average increase in ROI across our suite of services.
235+ projects completed since we were founded in 2015.
45m people reached across the world through work.
What is Digital Marketing?
Because of the development of technology and the digitalisation of the world, more and more businesses rely on social media and search engines (e.g., Google) to promote their business and reach a global audience in a measurable way. Digital marketing covers a broad spectrum of online activities to promote and grow a business.
At &Element, we define it as a strategic effort to promote brands, build preference, and increase sales through various digital marketing techniques and channels. This includes social media campaigns and search engine optimisation to email marketing and online advertising.
How Can Digital Marketing Benefit Your Business?
In this day and age, almost everybody looks for products, services and information online. Whether you are a retail shop owner, a service provider or an influencer, aspects of your business can be promoted with digital marketing efforts. With precision targeting you can access a more global and broader audience, using analytics and data lets you understand customer behaviour and engagement can help you built a more meaningful relationship with your audience.
All these and more can significantly drive your sales, benefit your investments and help you gain direction in your brand identity. Our digital marketing strategies are designed to maximise these benefits, ensuring your business not only grows but thrives.
How can &Element make your business successful online?
We understand that keeping your website and content updated can be tricky, especially if you have to do it alone. Building your brand's image online encompasses SEO writing, updating metadata, sitemaps, page indexing, building backlinks, and more. It requires a lot of technical knowledge that our & Element's team has, and it has proved effective with many projects we have done before.
We help businesses of all sizes navigate the complex world of digital marketing, and we'd love to discuss how we can help your business succeed online. Whatever you need, we are a full-service agency and can take care of the entire end-to-end process of creating and marketing websites to increase business profits.
We believe in a 
results driven approach across all of our digital marketing services.
There is so much opportunity to increase your business sales, start your journey today.
Contact us33%
increase in purchase intent as a result of ad exposure on platforms like LinkedIn
Increased Purchase Intent
2x
marketers have seen up to 2x higher conversion rates
Conversion Rates
$400 billion
spent on advertising as mobile platforms are becoming the primary avenue for reaching audiences
Advertising
67%
companies with blogs generate 67% more leads per month than those without
Higher Leads
80%
digital advertisements can boost brand awareness by up to 80%
Brand Awareness
200%
Pay-per-click advertising has been shown to return $2 for every $1 spent
Return on Investment
Our web development process
01
Planning
Initially, we meticulously analyse your requirements, setting a solid foundation for your project. This phase ensures clarity on objectives, target audience, and desired outcomes, forming a bespoke strategy.
02
Content Audit
We need to gain access to all your existing content, social media, google analytics profiles etc. If those do not exist this is the time we open them for you.
03
Content Creation
After setting up the foundation for our process we create the SEO focused content, schedule blog posts and social media posts and add necessary improvements to your website.
04
Quality Assurance
By using tools such as Google Analytics and SEM Rush we make sure our efforts bring results.
05
SEO and aftercare
We enhance your website's visibility through search engine optimisation, improving rankings and driving traffic. Our ongoing support ensures your content remains current and effective
Want to get a tailored process to your specific needs? Contact us now
Our web development Insights
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Hear it from our clients: success in their own words
University of Suffolk
Ruth Patron
Centre Manager
&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.
Cochrane Associates
Dr. Peter Cochrane OBE
Ex-CTO of BT
There is nothing like a change of career for creating a tidal wave of disruption; and after decades of leading industry, I was ready. &Element are the best I have worked with to progress this change, and therefore come with my full support and highest recommendation.
Arma Karma
Ben Smyth
CEO
We worked with &Element to create an engaging pipeline of projects over 12 months for our business. Including a marketing website, 3 customer checkouts and a staff dashboard and API integrations, &Element supported us to achieve this huge feat.
Ballen Studios
Christopher Luich
Head of Operations
&Element have been fundamental to developing our AI dashboard and other machine learning solutions. They have allowed us to achieve huge growth and modernisation in our company. Thank you for your hard work.
Ministry of Defence
Sarah Eshelby
Employability Officer
We approached &Element to build us an employability portal for our tri-service military personnel looking at gaining new skills and career opportunities. They were efficient and helpful throughout the project and we hope to work with them again.
Maekersuite
Stephanie Demetriou
Co-Founder
Thank you &Element for your hard work, professionalism and knowledgeability. Leading us over many years to build out our web dashboards and integrate advanced AI features (such as facial tracking, intelligent teleprompters, data scraping).
Featured marketing case studies
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Our tried-and-tested technology stack for web development projects
React.js Development
Node.js server-side development
Next.js. a react framework
MongoDB, noSQL database
Web Development FAQs
What are the four types of digital marketing?
The four primary types of digital marketing are Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, Social Media Marketing, and Content Marketing. These strategies cover a wide range of activities aimed at increasing visibility online and effectively engaging with target audiences.
01
How does SEO affect my business?
SEO can significantly benefit your business by increasing your website's visibility on search engines. This can lead to more traffic, higher-quality leads, and increased sales. By ranking higher for specific keywords, your business can reach a broader audience that is actively searching for your products or services.
02
What social media platforms should my business be on?
03
What is SEO?
SEO stands for Search Engine Optimization. It's a digital marketing strategy focused on enhancing a website's visibility in search engine results pages (SERPs). SEO involves optimizing website content, structure, and on-site elements to make it more attractive to search engines like Google, thereby increasing organic (non-paid) traffic.
04
How often should I post on social media platforms?
05
What is PPC, and how does it work?
PPC, or Pay-Per-Click, is a digital advertising model in which advertisers pay a fee each time their ad is clicked. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches for a keyword related to their business offering. This can drive targeted traffic to your website quickly.
06
Is email marketing effective?
Yes, email marketing remains one of the most effective digital marketing strategies. It allows for direct communication with your audience, providing personalized content and offers that can drive engagement, build loyalty, and increase conversions when executed properly.
07
Do I need a website for digital marketing?
Yes, a website is fundamental to digital marketing. It serves as the central hub for your business online, where you can provide comprehensive information about your products or services, capture leads, and engage with your customers. A website is essential for implementing SEO, content marketing, and other digital strategies.
08
How much does the digital marketing service cost?
The cost of digital marketing services can vary widely based on the scope of your projects, the services you require, and the expertise of the agency or professionals you hire. If you want to learn more about our pricing, contact us.
09
How do I measure the ROI of digital marketing?
Measuring the ROI of digital marketing involves tracking metrics related to your specific goals, such as website traffic, lead generation, conversion rates, and sales generated from digital campaigns. Tools like Google Analytics can provide insights into your campaigns' performance, helping you calculate the return on your investment by comparing the revenue generated to the cost of your digital marketing efforts.
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