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SEO, or Search Engine Optimisation, is the practice of enhancing aspects of a website to improve its visibility when people search for products or services related to the business in search engines like Google. The goal of SEO is to increase organic (non-paid) traffic to a site by optimising content, structure, and on-page elements like keywords, meta descriptions, and HTML tags, along with off-page factors like backlinks and online reputation.
Effective SEO involves ongoing adjustments and updates to keep up with search engine algorithms' changes, ensuring that the site remains visible and ranks highly on search engine results pages (SERPs). This process is critical for businesses aiming to reach more potential customers through organic search.
SEO offers significant benefits to businesses by enhancing their online visibility and attracting more organic traffic to their websites. It helps your website to rank higher in search engine results, making it more likely for potential customers to find the business when searching for related products or services. SEO can lead to increased brand recognition and credibility, as websites that appear on the first page of search engine results are often perceived as more trustworthy.
Moreover, SEO drives targeted traffic to a site, improving the chances of conversion since the visitors are typically searching for something specific that the business offers. Over time, this increased visibility and higher quality of site visitors can result in significant ROI, making SEO a cost-effective marketing strategy compared to traditional advertising methods.
Getting an SEO review for your business is crucial for identifying both strengths and areas of improvement in your website's search engine optimisation strategy.
An SEO review provides a detailed analysis of how well your website aligns with best practices for search engine visibility, highlighting issues like slow page load times, poor keyword optimisation, or inadequate mobile usability that can hinder your site's performance.
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&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.
Ruth Patron
Centre Manager, University of Suffolk
