Logo Design
Create a visually appealing, simple, and memorable logo which conveys the message of your brand with our modern logo design services. Let expert designers help you create a logo that accurately represents your brand and makes it stand out from the competition.
We’ve helped hundreds of businesses increase profits with professional logo design.
230% average increase in ROI across our suite of services.
235+ projects completed since we were founded in 2015.
45m people reached across the world through work.
What is modern logo design?
Logo design refers to the process of creating a new logo involving several stages of gathering information, research and brainstorming.
Logo design is an essential component of brand identity and plays a critical role in marketing and advertising. A well-designed logo should be visually appealing, simple, and memorable, while also conveying a message about the brand.
At our web development agency, we have a team of experienced designers who can help you create an effective logo design that accurately represents your brand and speaks to your target market.
What are the principles of good, modern logo design?
Effective use of negative space can create a sense of balance and harmony in the design, making it more visually appealing and memorable. For example, the FedEx logo uses negative space to create an arrow between the "E" and "X," representing the brand's focus on speed and efficiency.
Another essential element of good logo design is the use of the golden ratio. The golden ratio is a mathematical concept that creates a visually pleasing sense of balance and proportion. This ratio can be applied to various design elements, such as the size and spacing of shapes, the thickness of lines, and the placement of text. Many of the world's most recognisable logos, including Apple, Twitter, and Pepsi, use the golden ratio in their designs.
Is colour important in logo design?
Colours can evoke specific emotions and convey particular messages so choosing the right colours can be crucial in creating a strong brand identity. For example, blue is often associated with trust, stability, and professionalism, making it a popular choice for corporate logos. On the other hand, red can signify passion, excitement, and energy, making it an ideal choice for brands in the food or entertainment industries.
In addition to these elements, a good logo design should be simple, memorable, and versatile. A simple design can be quickly recognised and easily reproduced across different media, while a memorable design can create a lasting impression in the minds of the audience.
We believe in a 
results driven approach across all of our UX design services.
There is so much opportunity to increase your business sales, start your journey today.
Contact us80%
A signature colour can increase brand recognition by up to 80%
Brand Recognition
48%
About 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience
Customer Loyalty
60%
of consumers avoid brands with strange, unattractive, or bland logos, even if this means bypassing lower prices
Customer Trust
23%
Consistent branding across all channels, including logo use, increases revenue by up to 23%
Revenue Increase
90%
of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text
Visual Appeal
38%
Visual content with well-designed logos gets 94% more views than content without
Social Media Influence
Our logo design process
01
Planning
Firstly we discuss your brand’s history, values, and objectives. We identify the target audiences, competitors and any specific messaging.
02
Concept Design
The design team at &Element will brainstorm ideas, drawing inspiration from the research conducted. This creative session focuses on generating a wide range of concepts.
03
Design
This step involves creating clean digital versions of the top logo concepts prepared during the concept development sketching phase.
04
Quality Assurance
We present the logo concepts to you, explain the design and how it align with the brand’s goals. Based on the feedback we tweak the design to you liking.
05
Finalisation
Finally we provide the final logo in multiple formats (AI, EPS, PNG, JPEG) suitable for print, web, and other media. Additionally, deliver a brand style guide that outlines how to use the logo, including colour palettes, font styles, and the do’s and don'ts of the logo usage
Want to get a tailored process to your specific needs? Contact us now
Our UX design Insights
Read all posts
Hear it from our clients: success in their own words
University of Suffolk
Ruth Patron
Centre Manager
&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.
Cochrane Associates
Dr. Peter Cochrane OBE
Ex-CTO of BT
There is nothing like a change of career for creating a tidal wave of disruption; and after decades of leading industry, I was ready. &Element are the best I have worked with to progress this change, and therefore come with my full support and highest recommendation.
Arma Karma
Ben Smyth
CEO
We worked with &Element to create an engaging pipeline of projects over 12 months for our business. Including a marketing website, 3 customer checkouts and a staff dashboard and API integrations, &Element supported us to achieve this huge feat.
Ballen Studios
Christopher Luich
Head of Operations
&Element have been fundamental to developing our AI dashboard and other machine learning solutions. They have allowed us to achieve huge growth and modernisation in our company. Thank you for your hard work.
Ministry of Defence
Sarah Eshelby
Employability Officer
We approached &Element to build us an employability portal for our tri-service military personnel looking at gaining new skills and career opportunities. They were efficient and helpful throughout the project and we hope to work with them again.
Maekersuite
Stephanie Demetriou
Co-Founder
Thank you &Element for your hard work, professionalism and knowledgeability. Leading us over many years to build out our web dashboards and integrate advanced AI features (such as facial tracking, intelligent teleprompters, data scraping).
Featured UX Design case studies
Read all case studies
No case studies found...
Our tried-and-tested technology stack for web development projects
React.js Development
Node.js server-side development
Next.js. a react framework
MongoDB, noSQL database
Modern Logo Design FAQs
What is modern logo design?
Modern logo design refers to creating brand identities that are clean, minimalist, and focus on simplicity and clarity. This style often uses bold lines, clear typefaces, and a limited colour palette to create a sleek and contemporary look.
01
Why should I choose a modern logo design for my brand?
A modern logo design can help your brand appear up-to-date, make a strong impression, and stand out in a crowded market. It’s particularly effective for reaching younger, trend-sensitive audiences or when you want to project an image of innovation and efficiency.
02
How does the process of modern logo design work?
The process starts with understanding your brand values and target audience, followed by brainstorming and sketching out ideas. This is then refined into digital concepts, with client feedback guiding iterative revisions until the final design is perfected.
03
How long does it take to create a modern logo design?
The timeline can vary depending on the complexity and the number of revisions required but typically ranges from a few weeks to a couple of months for a fully customised modern logo design.
04
How much does a modern logo design cost?
Costs can vary widely based on the designer's experience, the complexity of the logo, and the extent of the branding package required. If you wish to know more about our pricing, we encourage you to contact us.
05
What makes a modern logo design effective?
Effectiveness in modern logo design comes from its ability to communicate a brand’s essence quickly and directly. Good modern logos are memorable, versatile across various media, and visually distinct to set a brand apart from competitors.
06
Can I update my old logo to a modern design?
Yes, updating an old logo to a modern design is a common request and involves simplifying forms, updating typefaces, and adjusting colours to reflect current trends while retaining elements that maintain brand recognition.
07
What file types are provided with a modern logo design?
Standard file types include vector files (AI, EPS), raster files (JPEG, PNG), and sometimes PDFs. These cover most needs for print, digital, and large-scale uses.
08
How do I protect my modern logo design?
Protecting your logo involves trademarking it under the appropriate categories and in relevant geographical locations. It’s recommended to consult with a legal expert to navigate the trademark process.
09
Where can I find inspiration for modern logo design?
Inspiration for modern logo design can be found in design blogs, online portfolios on platforms like Behance and Dribbble, and through design award sites which showcase the best in current logo design trends.
10
