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&Element

Logo Design

Create a visually appealing, simple, and memorable logo which conveys the message of your brand with our modern logo design services. Let expert designers help you create a logo that accurately represents your brand and makes it stand out from the competition.

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We’ve helped hundreds of businesses digitally optimise their company and increase profits.

Our core services

UX DesignWeb DevelopmentApp DevelopmentDigital MarketingArtificial Intelligence

230% average increase in ROI across our suite of services.


235+ projects completed since we were founded in 2015.


45m people reached across the world through work.

What is modern logo design?

Logo design refers to the process of creating a new logo involving several stages of gathering information, research and brainstorming.

Logo design is an essential component of brand identity and plays a critical role in marketing and advertising. A well-designed logo should be visually appealing, simple, and memorable, while also conveying a message about the brand.

At our web development agency, we have a team of experienced designers who can help you create an effective logo design that accurately represents your brand and speaks to your target market.

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What are the principles of good, modern logo design?

Effective use of negative space can create a sense of balance and harmony in the design, making it more visually appealing and memorable. For example, the FedEx logo uses negative space to create an arrow between the "E" and "X," representing the brand's focus on speed and efficiency.

Another essential element of good logo design is the use of the golden ratio. The golden ratio is a mathematical concept that creates a visually pleasing sense of balance and proportion. This ratio can be applied to various design elements, such as the size and spacing of shapes, the thickness of lines, and the placement of text. Many of the world's most recognisable logos, including Apple, Twitter, and Pepsi, use the golden ratio in their designs.

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Is colour important on logo design?

Colours can evoke specific emotions and convey particular messages so choosing the right colours can be crucial in creating a strong brand identity. For example, blue is often associated with trust, stability, and professionalism, making it a popular choice for corporate logos. On the other hand, red can signify passion, excitement, and energy, making it an ideal choice for brands in the food or entertainment industries.

In addition to these elements, a good logo design should be simple, memorable, and versatile. A simple design can be quickly recognised and easily reproduced across different media, while a memorable design can create a lasting impression in the minds of the audience.

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There is so much opportunity to increase your business sales, start your journey today.

Contact us

80%

A signature colour can increase brand recognition by up to 80%

Brand Recognition

48%

About 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience

Customer Loyalty

60%

of consumers avoid brands with strange, unattractive, or bland logos, even if this means bypassing lower prices

Customer Trust

23%

Consistent branding across all channels, including logo use, increases revenue by up to 23%

Revenue Increase

90%

of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text

Visual Appeal

38%

Visual content with well-designed logos gets 94% more views than content without

Social Media Influence

Our logo design process


01

Planning

Firstly we discuss your brand’s history, values, and objectives. We identify the target audiences, competitors and any specific messaging.


02

Concept Design

The design team at &Element will brainstorm ideas, drawing inspiration from the research conducted. This creative session focuses on generating a wide range of concepts.


03

Design

This step involves creating clean digital versions of the top logo concepts prepared during the concept development sketching phase.


04

Quality Assurance

We present the logo concepts to you, explain the design and how it align with the brand’s goals. Based on the feedback we tweak the design to you liking.


05

Finalisation

Finally we provide the final logo in multiple formats (AI, EPS, PNG, JPEG) suitable for print, web, and other media. Additionally, deliver a brand style guide that outlines how to use the logo, including colour palettes, font styles, and the do’s and don'ts of the logo usage


Want to get a tailored process to your specific needs? Contact us now

Our UX design Insights

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University of Suffolk

Ruth Patron

Centre Manager

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Cochrane Associates

Dr. Peter Cochrane OBE

Ex-CTO of BT

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Arma Karma

Ben Smyth

CEO

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Ballen Studios

Christopher Luich

Head of Operations

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Ministry of Defence

Sarah Eshelby

Employability Officer

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Maekersuite

Stephanie Demetriou

Co-Founder

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

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