Graphic Design
Differentiate you brand and capture the attention of potential customers through high-quality graphic design services. From logos and marketing materials to website layouts and social media posts, establish a strong and memorable brand identity.
We’ve helped hundreds of businesses digitally optimise their company and increase profits.
230% average increase in ROI across our suite of services.
235+ projects completed since we were founded in 2015.
45m people reached across the world through work.
What are Graphic Design Services?
Graphic design services involve creating visual content to communicate a message. It encompasses creating unique symbols (logo) that represent a brand or company, crafting an identity for the business that they customers can recognise making sure their visual content matches across platforms and many more.
Graphic design services aim to improve aesthetic appeal, support the brand's storytelling, and enhance usability through thoughtful and effective visual communication strategies. These services are crucial for businesses looking to make a strong visual impact on their audience.
How does Graphic Design Affect Your Business?
Effective graphic design can make your business look more professional, trustworthy, and attractive to potential customers. A well-designed logo, for example, can create a sense of recognition and familiarity with your brand, while carefully crafted marketing materials can convey key information about your products or services in a clear and visually appealing way.
Whether you're just starting out or looking to refresh your brand identity, investing in high-quality graphic design services is an essential step towards success in today's competitive marketplace.
What Makes Good Graphic Design?
Our team of graphic designers pride themselves on their ability to think outside the box and create unique and engaging designs that stand out in a crowded marketplace. We believe that creativity is the key to successful graphic design, and we work hard to infuse our designs with originality and imagination.
We understand that every design element, from colour to typography, can convey a message, and we use these elements intentionally to create designs that communicate a brand's unique identity and message.
We believe in a 
results driven approach across all of our UX design services.
There is so much opportunity to increase your business sales, start your journey today.
Contact us50 ms
It takes only 50 milliseconds for users to form an opinion about your website that determines whether they'll stay or leave
First Impressions Matter
80%
Consistent use of a signature colour can increase brand recognition by up to 80%
Brand Recognition
200%
Websites that are professionally designed and optimised can see an increase in conversion rates of up to 200%.
Conversion Rates
94%
of consumers report that poor design is the main reason they distrust or reject a website.
Customers Trust
94%
Content with relevant images gets 94% more views than content without relevant images
Engagement
38%
38% of people will stop engaging with a website if the content/layout is unattractive
Customer Engagement
Our graphic design process
01
Planning
Firstly we schedule a consultation to discuss your brand’s history, values, and objectives. We identify the target audiences, competitors and any specific messaging.
02
Concept Development
The design team at &Element will brainstorm ideas, drawing inspiration from the research conducted. This creative session focuses on generating a wide range of concepts.
03
Design
This step involves creating clean digital versions of the design prepared during the concept development sketching phase.
04
Quality Assurance
We present the product concepts to you, explain the design and how it align with the brand’s goals. Based on the feedback we tweak the design to you liking.
05
Finalisation
Finally we provide the final product in multiple formats (AI, EPS, PNG, JPEG) suitable for print, web, and other media. Additionally, deliver a brand style guide that outlines how to use the logo, including colour palettes, font styles, and the do’s and don'ts of the design usage.
Want to get a tailored process to your specific needs? Contact us now
Hear it from our clients: success in their own words
University of Suffolk
Ruth Patron
Centre Manager
&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.
Cochrane Associates
Dr. Peter Cochrane OBE
Ex-CTO of BT
There is nothing like a change of career for creating a tidal wave of disruption; and after decades of leading industry, I was ready. &Element are the best I have worked with to progress this change, and therefore come with my full support and highest recommendation.
Arma Karma
Ben Smyth
CEO
We worked with &Element to create an engaging pipeline of projects over 12 months for our business. Including a marketing website, 3 customer checkouts and a staff dashboard and API integrations, &Element supported us to achieve this huge feat.
Ballen Studios
Christopher Luich
Head of Operations
&Element have been fundamental to developing our AI dashboard and other machine learning solutions. They have allowed us to achieve huge growth and modernisation in our company. Thank you for your hard work.
Ministry of Defence
Sarah Eshelby
Employability Officer
We approached &Element to build us an employability portal for our tri-service military personnel looking at gaining new skills and career opportunities. They were efficient and helpful throughout the project and we hope to work with them again.
Maekersuite
Stephanie Demetriou
Co-Founder
Thank you &Element for your hard work, professionalism and knowledgeability. Leading us over many years to build out our web dashboards and integrate advanced AI features (such as facial tracking, intelligent teleprompters, data scraping).
Featured UX design case studies
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Our tried-and-tested technology stack for web development projects
React.js Development
Node.js server-side development
Next.js. a react framework
MongoDB, noSQL database
Graphic Design FAQs
What are graphic design services?
Graphic design services encompass a wide range of visual communication and presentation techniques used to convey ideas and information through imagery, colour, typography, and layout. These services are crucial for businesses looking to enhance their branding, marketing materials, product packaging, and online presence to engage better with customers and convey their messages effectively.
01
What are the 7 types of graphic design?
The seven types of graphic design include visual identity graphic design, marketing and advertising graphic design, user interface graphic design, publication graphic design, packaging graphic design, motion graphic design, and environmental graphic design. Each type focuses on different aspects of visual communication and serves various purposes in business and public spaces.
02
Is it worth it to hire a graphic designer?
Hiring a graphic designer is ideal for businesses looking to professionally enhance their visual presence and effectiveness in communication. A skilled designer can transform concepts into visual art that resonates with the target audience, improves brand recognition, and increases engagement, potentially leading to higher sales and business growth.
03
How much does a graphic design project cost?
The cost of a graphic design project can vary widely based on the project's scope, the designer's expertise, and the specific needs of the business. If you wish to know more about our pricing, we encourage you to contact us.
04
How log does a graphic design project take?
The duration of a graphic design project depends on its complexity and scope. Smaller projects like a flyer or logo design might take a few days to a week, while more involved projects like a complete branding or website design could take several weeks to several months.
05
How can I redesign my brand?
Redesigning your brand often involves reevaluating your company's values, mission, and target audience to ensure the new design aligns with these elements. Working with professional graphic design services is recommended to ensure the redesign effectively communicates your brand's updated identity and appeals to your audience.
06
Can I design my own packaging?
While you can design your own packaging, professional graphic design services can offer a more polished, effective result. Designers not only consider aesthetics but also functionality, brand consistency, and customer appeal, which are crucial for effective packaging that stands out in the market.
07
What does a graphic designer do?
A graphic designer creates visual concepts to communicate ideas that inspire, inform, or captivate consumers. They use software to develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports.
08
Are graphic design services part of web design?
Yes, graphic design services are an integral part of web design. They contribute to creating the layout, colour scheme, typography, and visual elements of a website, ensuring that the site is not only functional but also aesthetically pleasing and aligned with the brand's identity.
09
What programs are used for graphic design?
Common programs used for graphic design include Adobe Photoshop, Illustrator, and InDesign. Other popular tools include CorelDraw, Sketch, and Affinity Designer. These programs provide designers with powerful tools to create and edit their designs.
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