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Create a unique identity for your business or product with out rebranding services. Bring personality to your visual identity and create a strong brand image that will set you apart from your competitors.

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We’ve helped hundreds of businesses digitally optimise their company and increase profits.

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UX DesignWeb DevelopmentApp DevelopmentDigital MarketingArtificial Intelligence

230% average increase in ROI across our suite of services.

235+ projects completed since we were founded in 2015.

45m people reached across the world through work.

What are rebranding services?

It may be difficult for you to visually represent your company’s values and beliefs. Our rebranding services help you with defining the brand’s core value, personality, and unique selling propositions.

Rebranding services involve developing a comprehensive plan that defines and directs how a business presents itself to the market and interacts with customers, distinguishing itself from competitors

The ultimate goal is to build a strong, consistent brand identity that resonates with consumers, inspires loyalty, and drives business growth by clearly communicating what the brand stands for and how it differs from others in the market.

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What are important aspects of branding?

One of the most important aspects of branding is consistency. A brand should have a consistent message and visual identity across all of its marketing materials, from the website to social media to packaging.

In today's crowded marketplace, branding is more important than ever. A strong brand can help a business stand out from its competitors and build a loyal following of customers who are passionate about the brand. With a consistent and authentic brand identity, businesses can create a strong foundation for long-term success.

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How does a brand influence customer decisions?

Branding plays a crucial role in influencing a customer's decisions. It is the practice of creating a unique identity and personality for a company, product, or service. A strong brand can establish trust, credibility, and loyalty among customers, which can lead to increased sales and revenue.

One way a brand influences a customer's decision is through brand recognition. When customers recognise and trust a brand, they are more likely to choose that brand over competitors. For example, a customer may choose to buy a Nike shoe over an unbranded “C” shoe because they recognise and trust the Nike brand.

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Use the opportunity to increase your business sales through design, start your journey today.

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Consistent branding across all channels increases revenue by 23%

Increased Customer Loyalty


A signature colour can increase brand recognition by 80%, which significantly impacts consumer buying decisions

Customer Acquisition


Brands that are consistently presented are 3 to 4 times more likely to increase brand visibility

Brand Visibility


89% of shoppers stay loyal to brands that share their values

Customer Loyalty


Inconsistent brand usage can damage a company’s credibility and name recognition with potential losses of up to 20% in revenue



81% of consumers need to trust a brand before buying from them

Consumers Trust

How do we start?



Initially, we plan a consultation to understand the reasons behind the rebranding, goals, and the desired direction for the new brand.


Strategy Development

After the initial information is gathered we define the aspects that will differentiate your brand on the market. We develop a compelling brand story and consistent messaging that reflects the new brand identity and communicates the brand’s values and mission clearly to the audience.


Visual Identity Creation

Our designers create design concepts for you to review. This will include logo designs, colour palettes, typography, and other visual elements.


Implementation Planning

When the design is finalised we create comprehensive brand guidelines that detail the usage of the new brand elements, ensuring consistency across all platforms and touch points.



After the launch we monitor the reception of the new brand in the market, gather feedback, and make adjustments if necessary.

Want to get a tailored process to your specific needs? Contact us now

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University of Suffolk

Ruth Patron

Centre Manager

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Cochrane Associates

Dr. Peter Cochrane OBE

Ex-CTO of BT

There is nothing like a change of career for creating a tidal wave of disruption; and after decades of leading industry, I was ready. &Element are the best I have worked with to progress this change, and therefore come with my full support and highest recommendation.

Arma Karma

Ben Smyth


We worked with &Element to create an engaging pipeline of projects over 12 months for our business. Including a marketing website, 3 customer checkouts and a staff dashboard and API integrations, &Element supported us to achieve this huge feat.

Ballen Studios

Christopher Luich

Head of Operations

&Element have been fundamental to developing our AI dashboard and other machine learning solutions. They have allowed us to achieve huge growth and modernisation in our company. Thank you for your hard work.

Ministry of Defence

Sarah Eshelby

Employability Officer

We approached &Element to build us an employability portal for our tri-service military personnel looking at gaining new skills and career opportunities. They were efficient and helpful throughout the project and we hope to work with them again.


Stephanie Demetriou


Thank you &Element for your hard work, professionalism and knowledgeability. Leading us over many years to build out our web dashboards and integrate advanced AI features (such as facial tracking, intelligent teleprompters, data scraping).

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Rebranding FAQs

Rebranding services involve a comprehensive overhaul of a company’s brand identity, including changes to the logo, name, visual design, and marketing strategy to better align with current market trends and company values.


Companies often seek rebranding services to refresh their image, reach new demographics, differentiate from competitors, or reflect a change in services, mission, or ownership. It can rejuvenate a brand, boost visibility, and increase customer engagement.


The rebranding process typically includes initial consultations, market research, the development of new brand assets such as logos and taglines, creation of brand guidelines, and implementation of the new brand across all touch points.


The duration of a rebranding project can vary based on the scope but generally takes several months from the initial research phase to the full implementation of the new brand identity.


The cost of rebranding services can vary widely depending on the complexity of the project and the specifics of what is required. It often involves an initial investment that can lead to significant long-term benefits.


Yes, effective rebranding can rejuvenate your brand's image and make it more relevant and appealing to your target audience, potentially increasing customer loyalty and sales.


Rebranding carries risks such as alienating existing customers or diluting brand equity if not done carefully. Choosing experienced rebranding services is crucial to managing and mitigating these risks.


Success in rebranding often depends on thorough market research, clear strategic objectives, consistent application of the new brand identity, and effective communication of the change to all stakeholders.


Rebranding can affect your company's reputation, both positively and negatively. It’s important to maintain core values and message consistency to preserve customer trust and loyalty during the transition.


If your brand no longer reflects your business values, if you’re undergoing significant business changes, or if your brand is not standing out against competitors, it might be time to consider rebranding services.


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We offer a free review of your digital presence to understand your problems and build a strategy to make you succeed online.