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Animation and Motion Graphics

Elevate your brand messaging and effectively communicate ideas to your customers with our animation services. Let our designers create engaging and informative visual content that will captivate your audience and differentiate your business on the competitive digital market.

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We’ve helped hundreds of businesses digitally optimise their company and increase profits.

Our core services

UX DesignWeb DevelopmentApp DevelopmentDigital MarketingArtificial Intelligence

230% average increase in ROI across our suite of services.

235+ projects completed since we were founded in 2015.

45m people reached across the world through work.

What are our Animation Services?

Motion graphics are a form of animation that combines text, graphics, and audio to create engaging and informative visual content. Motion graphics have become an essential element of modern web design, and upcoming web technologies are taking it to the next level.

WebGL is an API that enables the creation of highly complex animations and interactive graphics using JavaScript and OpenGL. It allows developers to create stunning 3D animations and visual effects that were once only possible with desktop applications.

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What are the benefits of using motion graphics?

Motion graphics can be a valuable asset for businesses looking to enhance their marketing efforts. By using visually appealing and engaging animations and graphics. One of the main benefits of using motion graphics in business is that it can help to captivate the audience and keep them engaged for longer. In today's fast-paced world, where people are bombarded with information from all angles, motion graphics can help businesses to cut through the noise and stand out from the crowd.

By using custom-designed animations and graphics that reflect the company's unique style and tone, businesses can strengthen their brand identity and make a lasting impression on their target audience. This can be especially effective for businesses that are looking to establish themselves as thought leaders or industry experts.

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How can animation services increase customer engagement?

Motion graphics are visually appealing and can quickly convey information in an engaging and entertaining way. businesses can communicate complex information in a simple and engaging manner, making it easier for customers to understand and retain the message.

Animation can also allow businesses to create a strong emotional connection with their audience. By using music, sound effects, and other audio elements, motion graphics can create a powerful emotional impact that resonates with viewers. Motion graphics are a powerful tool for increasing customer engagement. They capture and hold the viewer's attention, create emotional connections, and make content more shareable. By incorporating motion graphics into their marketing strategies, businesses can improve their customer engagement and achieve their marketing goals.

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There is so much opportunity to increase your business sales, start your journey today.

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of users admit to making judgments about a company's credibility based on their website's design

User Engagement


Using motion graphics can increase information retention by up to 58% compared to standard presentations

Improved Retention


Advertisements featuring motion graphics experience a 27% higher click-through rate

Click-Through Rate


Web pages utilising WebGL can see improvements in conversion rates by up to 35%

Conversion Rates


Videos, including motion graphics, are 50 times more likely to drive organic search results compared to text

SEO Benefits


Websites incorporating WebGL technology hold visitors' attention up to 70% longer than those without

Visit Duration

Our animation process



We begin by scheduling a consolation where we discuss the scope of the project, define your target audience and the desired outcomes. We also discuss the overall timeline and budget.



Our team develops initial concepts and storyboards for the animations, outlining key frames and interactions. This step includes creating sketches and basic outlines to visualise the narrative flow and interaction mechanics.



Begin creating detailed graphics, 3D models, and textures needed for the animations. Then we implement the animations using WebGL, integrating the created assets and coding the necessary interactions.



We conduct thorough testing to ensure all animations and interactions function smoothly across different devices and platform.



Finally, we make adjustments based on testing and feedback, optimising for speed and efficiency. Later we deploy the animations and WebGL content to the live environment, integrating them into the existing website or app infrastructure as required.

Want to get a tailored process to your specific needs? Contact us now

Our UX Design Insights

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University of Suffolk

Ruth Patron

Centre Manager

&Element created us an immersive brand and brand strategy for Entrepreneurs Forge. The team worked with us through many research rounds to delivery exactly what we wanted.

Cochrane Associates

Dr. Peter Cochrane OBE

Ex-CTO of BT

There is nothing like a change of career for creating a tidal wave of disruption; and after decades of leading industry, I was ready. &Element are the best I have worked with to progress this change, and therefore come with my full support and highest recommendation.

Arma Karma

Ben Smyth


We worked with &Element to create an engaging pipeline of projects over 12 months for our business. Including a marketing website, 3 customer checkouts and a staff dashboard and API integrations, &Element supported us to achieve this huge feat.

Ballen Studios

Christopher Luich

Head of Operations

&Element have been fundamental to developing our AI dashboard and other machine learning solutions. They have allowed us to achieve huge growth and modernisation in our company. Thank you for your hard work.

Ministry of Defence

Sarah Eshelby

Employability Officer

We approached &Element to build us an employability portal for our tri-service military personnel looking at gaining new skills and career opportunities. They were efficient and helpful throughout the project and we hope to work with them again.


Stephanie Demetriou


Thank you &Element for your hard work, professionalism and knowledgeability. Leading us over many years to build out our web dashboards and integrate advanced AI features (such as facial tracking, intelligent teleprompters, data scraping).

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UX Design FAQs

Animation services include the creation and development of animated content for various media platforms such as television, film, advertising, and digital platforms. These services encompass a wide range of styles, including 2D animation, 3D animation, motion graphics, and stop motion, tailored to enhance storytelling and engage audiences visually.


Utilising animation services can significantly boost engagement and retention rates for your marketing campaigns. Animated content is more likely to capture attention, explain complex products and ideas clearly, and leave a lasting impression on the audience.


2D animation services involve creating movement in a two-dimensional space, using width and height, and often have a flat appearance. 3D animation services add depth, providing a more realistic and lifelike character and environment animation, which is commonly used in gaming, films, and virtual simulations.


The cost of animation services can vary greatly depending on the complexity of the project, the style of animation, and the length of the final product. If you with to know more about our pricing we encourage you to contact us.


The timeline for an animation project depends on its complexity and the type of animation. A simple motion graphics video may take a few weeks, while a detailed 3D animation could take several months to complete.


Yes, animation services are highly effective in branding efforts. They can help create a unique visual identity, make your brand more memorable, and convey your brand's message in a dynamic and engaging way.


Companies across various industries benefit from animation services, including technology, education, healthcare, entertainment, and marketing. Animation can simplify complex information, making it accessible to a broader audience, which is beneficial for any business needing to communicate effectively.


To start an animation project, you should provide a clear brief that includes the project's goals, target audience, desired animation style, key messages, and any specific requirements or constraints. Additionally, providing examples of animations that match your vision can be very helpful.


&Element makes sure to deliver comprehensive presentations at each point of the projects. This ensures that we can quickly fix whatever issues we encounter and improve the WebGL or animation based on your feedback.


WebGL, which stands for Web Graphics Library, is a JavaScript API for rendering interactive 2D and 3D graphics within any compatible web browser without the use of plug-ins. WebGL is integrated completely into all the web standards of the browser, allowing GPU-accelerated usage of physics and image processing and effects as part of the web page canvas.


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