Retreat East
Building and integrating a digital platform system to accommodate a global marketplace.
Client
Retreat East
Purpose
Luxury countryside retreats
Project
We were tasked to build a new luxury website which complements Retreat East’s new branding and strategy and to increase conversion rates of bookings for each barn.
Retreat East is a rejuvenating retreat in the beautiful Suffolk countryside. Escape to the heart of the Suffolk countryside where they have reimagined the Good Life at their sustainable retreat regenerated from a former dairy farm.
We worked with Retreat East to propel their new business image forward across the digital space. The emphasis was on showcase their barns rooms, private events hire, restaurant and spa in one, high quality, premium-feel website. We also facilitated the launch of their new online store which sells a range of locally produced luxury products to help secure another revenue stream. This was alongside the more notability larger project of introducing Retreat East Weddings, a complete sub-website which showcases a range of wedding packages.
Our detailed planning resulted in a polished website, mobile app, admin panel and API for both guests and hosts.
Our Solution
Over several visits to Retreat East we worked with their team to plan and design a new website prototype that focuses on high quality visuals and an eye catching hero video on the homepage. Our goal was to really bring across to the website visitors that this website and business offers “Idyllic escapes in the heart of suffolk”. Each barn had complete new photography, the restaurant menus were converted from PDFs to a fully digital format to improve SEO. The spa, events, packages and explore pages were also completely redesigned from scratch to offer a much more story-like experience rather than the previous heavy text based experience.
The website branding focuses on a refreshing white and light grey palette with a deep teal primary colour which portrays trust, nature, relaxation and health. This new brand overhaul supplements the rich product photography which exhibits well lit, inviting and relaxing scenes across the website.
Want to know more about our UX Services?
Store
After successfully launching an MVP, we took the time to split up the project into 3 dedicated code bases. After building the multi-purpose API, a great deal of time was spent focusing on UX and SEO to keep users engaged on the platform. Building the main site in React meant we also could quickly release mobile apps in React Native.
If you’re interested in eCommerce or opening a store on your website, please follow the link below.
