By custom coded a make-over to a Shopify theme to give a fantastic balance of budget and quality so Le Sankey Arts could get selling as quickly as possible.
Creating a digital space for a creator to sell artwork
We created a customised Shopify store for Le Sankey to sell art.
From having no digital presence to laying down a solid foundation, we kickstarted the Le Sankey brand into the online world.
Le Sankey initially had no online brand presence. We stepped in to offer a comprehensive end-to-end service for their Shopify store setup. This included everything from account creation, implementing a custom theme, to guiding them through the intricacies of the Shopify dashboard, ensuring they were fully equipped to commence selling their products.
Shopify's selection of no-code, off-the-shelf templates offers a slick, customer-facing product, contributing significantly to a brand's trustworthiness.
One of the standout features of Shopify is its incredible flexibility. It caters brilliantly to both tech-savvy folks and those who prefer a more straightforward, no-fuss approach. For the coders, the sky's the limit – tailor away to your heart's content.
What’s the knock on effect?
Getting a good looking product out there representing you contributes to your brand awareness which is the extent to which consumers are familiar with the brand and its products. A high brand awareness ensures top-of-mind recall, increasing the likelihood of consumer consideration and purchase.
Setting up with Shopify
For non-tech-savvy business owners venturing into retail, getting started with Shopify is quite straightforward. It boils down to a few simple steps: creating an account, selecting a theme, and adding your products. Naturally, things can get a bit more complex when there's a specific vision in mind. But for Le Sankey, our digital solution covered everything end-to-end. Having set up numerous Shopify stores previously, the process is quick and intuitive for us, which means we save our clients valuable time.
Choosing and customising a theme
Shopify offers a wide array of high-quality themes, but there's a caveat. Since everyone has access to the same themes, there's a risk that your store might end up looking identical to another retailer, potentially eroding your competitive edge and diminishing the brand loyalty of your customers.
So, what's the solution?
Purchasing a theme could be an option, but it doesn't completely solve the issue of originality. That's why for Le Sankey, we opted for a different approach. We started with an off-the-shelf theme and let our web designers reimagine certain sections of it. Our Shopify developers then integrated these custom-coded sections into the theme. This approach struck the perfect balance between originality and budget-friendliness, giving Le Sankey a unique and appealing online presence.
Selling on Shopify
As a business owner, maintaining control over your online store is essential. Shopify's user-friendly interface simplifies product management, making it easy and hassle-free to edit product details. This streamlined process allows you to concentrate on the enjoyable aspects of running your business, without the complication of navigating through complex settings.
Shopify is an ecosystem of themes and plugins to help you succeed.
When Shopify isn’t enough
While the Shopify ecosystem offers plenty of support and resources, there are instances where even Shopify developers face limitations. If you find Shopify's product management system too restrictive, or if your business falls under Shopify's restricted categories preventing you from retailing on their platform, it might be time to consider a custom bespoke eCommerce solution tailored to your specific needs.
Want to migrate?
If your business is currently tethered to an outdated bespoke system, or perhaps you're on a WordPress site equipped with plugins like WooCommerce, BigCommerce, or similar, and find yourself in need of enhanced features and scalability, we're here to help. Our team can help transitioning businesses like yours to a robust Shopify system.
